OnePay Crypto Support: Walmart’s App Adds BTC, ETH Trading

OnePay to Introduce Cryptocurrency Trading

Walmart’s majority-owned banking platform OnePay is planning to launch crypto support, according to a report by CNBC cited by Cointelegraph. OnePay will reportedly add trading and custody services for popular cryptocurrencies, specifically Bitcoin (BTC) and Ether (ETH), by the end of the year. The news comes as OnePay continues to expand its financial offerings, aiming to become a US-style “superapp.”

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Background: OnePay Reshapes Digital Banking

OnePay has positioned itself as an American answer to China’s WeChat superapp, which integrates messaging, payments, shopping, and more into one platform. Launched with backing from Walmart, OnePay currently provides a range of digital banking services including high-yield savings accounts, credit and debit cards, loan options, and wireless phone plans. The addition of crypto support aligns with the company’s ambition to become a comprehensive financial ecosystem for US users.

So far, no company in the US has fully replicated the multifunctional success of WeChat, but the timing may favor OnePay. Industry leaders and regulators have recently signaled support for platforms that unite multiple financial services, including digital asset trading, within a single regulated framework.

Market Reaction to Superapp Aspirations

The push by OnePay toward crypto support comes in the context of growing industry momentum for “superapp” models. Earlier this month, US Securities and Exchange Commission (SEC) Chairman Paul Atkins commented, “I believe regulators should provide the minimum effective dose of regulation needed to protect investors, and no more,” according to reporting via Cointelegraph. Atkins’ remarks suggested regulators may embrace platforms that offer a variety of financial services, including trading, lending, and staking, under unified oversight.

Other companies are exploring similar strategies. Coinbase CEO Brian Armstrong recently discussed plans to build a crypto-enabled superapp featuring credit cards and payment solutions that offer Bitcoin rewards. In the Asia-Pacific region, fintech firm Toss announced plans to launch its own financial superapp in Australia, including a Korean won stablecoin pending regulatory approval. Meanwhile, X, Elon Musk’s company formerly known as Twitter, is developing an AI-enhanced superapp for a US audience.

What’s Next for OnePay and Crypto Integration?

Although OnePay has not publicly confirmed details or responded to requests for comment, the reported move signals a significant step toward mainstream crypto adoption. With support for Bitcoin and Ether expected later this year, OnePay could become one of the largest US platforms to offer integrated crypto trading. This development may influence other major fintech apps and retail banks to accelerate their digital asset strategies.

As regulatory perspectives continue to evolve and competition among superapps intensifies, OnePay’s crypto support may help set new standards for digital financial services in the US market.

For the latest news on cryptocurrency and financial superapps, visit Vizi’s cryptocurrency section.