Crypto Treasury Consolidation: Mergers Rise as Market Matures
Background: Crypto Treasury Companies Face Consolidation
Crypto treasury consolidation is accelerating as digital asset treasury (DAT) companies seek mergers and acquisitions to stand out in an increasingly competitive market. Speaking with Cointelegraph, Coinbase’s head of investment research, David Duong, explained that as the DAT sector matures, firms are aiming to attract investors by pursuing larger-scale consolidations. This trend mirrors the recent all-stock acquisition deal where Strive, a Bitcoin treasury firm, acquired Semler Scientific on September 22, 2024.
Standard Chartered predicted on September 15 that some digital asset treasury companies may not survive unless they adapt to market pressures. In a September 10 report, David Duong and Coinbase researcher Colin Basco stated that the DAT industry has entered a “player-vs-player” phase, forcing companies to find ways to differentiate themselves amid growing competition.
Market Reaction: Share Buybacks and New Strategies
Many crypto treasury companies are adopting new measures such as share repurchases and embracing crypto-native strategies like staking and DeFi looping. For example, Thumzup, a media company linked to Donald Trump Jr. that holds Bitcoin (BTC) and Dogecoin (DOGE), increased its share buyback program from $1 million to $10 million on September 24. Meanwhile, DeFi Development Corp, a Solana (SOL) treasury, expanded its own buyback program from $1 million to $100 million.
David Duong commented that these moves are driven by the belief that “only a handful of major players will dominate each token,” with firms aiming to stand out via size or financial engineering. However, he cautioned that share buybacks do not guarantee higher stock prices and may signal concerns over a company’s prospects. He stated, “The effectiveness of buybacks hinges on investors’ perceptions of a company’s underlying fundamentals” (Cointelegraph).
One example is TON Strategy Company, formerly Verb Technology Company, which saw its share price decline by 7.5% after announcing a stock buyback on September 12.
Key Holdings and Industry Impact
Digital asset treasury companies with Bitcoin on their balance sheets collectively hold over 1.4 million coins, representing around 6.6% of the total Bitcoin supply and valued above $166 billion. In addition, 68 companies have acquired a combined 5.49 million Ether (ETH), valued at over $24 billion. Solana (SOL) has experienced substantial institutional uptake as well, with nine publicly tracked entities holding more than 13.4 million SOL tokens, amounting to over $3 billion in value.
Despite these significant holdings, some DATs have struggled with share prices, with reported declines of up to 90% attributed to market saturation and concerns over long-term sustainability.
What’s Next for Crypto Treasury Consolidation?
As the digital asset treasury cycle matures, further consolidation through mergers and acquisitions is likely, with companies needing to innovate or risk exiting the market. Adapting crypto-native strategies and closely managing market perceptions will be key as DATs compete for dominance. Investors and industry observers are closely monitoring the sector’s development, which continues to reshape the cryptocurrency landscape.
Sources: Cointelegraph