XRP Community Excitement for August 25 Launch
The XRP community is eagerly anticipating August 25, following the unveiling of a massive billboard in New York City that announced the upcoming launch of an XRP Mastercard. This card, issued by WebBank and powered by Gemini, is set to offer up to 4% cashback in XRP on everyday purchases.
Gemini teased the announcement on X with the message, “Prepare your bags,” suggesting that this may be one of their most ambitious XRP-focused products to date.
Interestingly, this revelation follows a series of teasers from the exchange on X over the past weeks, which hinted at significant news for XRP. After finally sharing the announcement on Thursday, excitement has surged throughout the XRP community. Gemini’s post has garnered more than 2.2 million views.
Prominent pro-XRP attorney John Deaton joined the conversation, expressing his belief that the Gemini XRP Mastercard will outperform all other crypto cards available in the market.
While Deaton clarified that his wager is simply a “friendly” one without any compensatory ties, he emphasized his confidence in the XRP community, stating, “I just know a thing or two about the XRP Army.”
A Shift in Gemini’s Strategy on XRP
This launch represents a complete turnaround in Gemini’s approach to XRP. The exchange had long refrained from listing the token but finally embraced it following a 2023 US court ruling that clarified XRP’s legal status. Since then, Gemini has actively promoted XRP through various initiatives after its listing and is now venturing into consumer financial products.
Market analysts suggest that the design of the card could foster a significant new demand for XRP. By linking cashback directly to XRP, each transaction made with the card generates additional demand for the asset.
One analyst even compared this to Visa’s collaboration with Solana in 2023, which resulted in a 20% price increase for SOL. They foresee a similar price surge happening for XRP.
Growing Anticipation for Launch Day
As launch day approaches late this coming Monday, the enthusiasm within the XRP community continues to escalate. Some view the Gemini XRP Mastercard as a major step toward mainstream recognition of the token’s use case. Meanwhile, for others like John Deaton, it’s a hopeful indication that the XRP Army will finally have a consumer product that stands out against its rivals.
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